Your Samsung TV just got a personality – and it knows what you’re watching, what you need, and when to talk

Samsung's integration of the Vision AI Companion into its new smart TVs, powered by Bixby, Microsoft Copilot, and Perplexity, marks a significant advancement in personalized entertainment experiences. This development means that website owners, particularly those in the entertainment and media industries, should be prepared for a potential increase in AI-driven traffic and engagement. As Samsung's Vision AI Companion learns users' viewing habits and provides personalized recommendations, it may lead to more targeted and relevant online searches, ultimately driving traffic to relevant websites. To prepare for this shift, website owners can take several actionable steps: firstly, ensure their website's content is optimized for voice search, as users may interact with the Vision AI Companion using voice commands. Secondly, review and update their llms.txt files to account for potential changes in AI-driven traffic patterns. Lastly, consider integrating AI-powered chatbots or virtual assistants on their websites to provide a seamless and personalized experience for users who are already interacting with AI companions on their Samsung TVs.