Google faces EU antitrust probe over its use of content for AI

Google's launch of a formal antitrust investigation by the European Commission over its use of publisher and YouTube content to power AI services like "AI Overviews" without fair compensation or consent highlights a significant regulatory challenge. This development has important implications for website owners, particularly those who rely on Google's AI services or have content featured on YouTube. The investigation may lead to changes in how Google uses and compensates for third-party content, potentially affecting the visibility and reach of website owners' content. Furthermore, it may also influence the development of AI-powered services, impacting how website owners can leverage these tools to enhance user experience and drive engagement. In light of this investigation, website owners should take proactive steps to monitor and manage their online presence. Firstly, review your website's content policies to ensure you have clear guidelines on how your content can be used by third-party services. Secondly, consider updating your llms.txt file to reflect any changes in your content usage preferences, ensuring you have control over how AI services like Google's "AI Overviews" utilize your content. Lastly, stay informed about the outcome of the investigation and be prepared to adapt your content strategies accordingly to maintain compliance with evolving regulatory requirements.