How to Measure AI Share of Voice Using Semrush

Semrush's introduction of a method to measure AI share of voice using their platform marks a significant step in helping businesses understand their online presence in the context of AI-generated content. This development is crucial for website owners, as it enables them to gauge the impact of AI on their brand's visibility and compare it with their competitors. By leveraging Semrush's tools, website owners can now assess how much of the online conversation about their brand is driven by AI-generated content, allowing them to refine their marketing strategies and maintain a competitive edge. To effectively utilize this new capability, website owners should take the following steps: monitor their AI share of voice regularly to identify trends and patterns, adjust their content marketing strategies to incorporate AI-generated content where relevant, and update their llms.txt files to ensure that AI bots can accurately crawl and index their website's content, thereby improving their overall online presence.