Incoming glow up: Samsung Bixby's huge One UI 8.5 upgrade might look like Google

Samsung's introduction of a huge One UI 8.5 upgrade for Bixby, reportedly featuring Google-like upgrades, marks a significant shift in the company's virtual assistant strategy. This development has implications for website owners, particularly those with mobile-optimized sites, as a revamped Bixby may alter how users interact with their online content. With a more Google-like interface, Bixby may become a more prominent player in mobile search, potentially changing the sources of website traffic and requiring website owners to adapt their SEO strategies to accommodate Bixby's new capabilities. To prepare for this change, website owners should monitor their AI bot traffic closely, updating their llms.txt files to account for Bixby's upgraded capabilities. They should also review their website's mobile optimization, ensuring that it is compatible with the new One UI 8.5 features. Additionally, website owners may need to reassess their content's discoverability, considering how Bixby's revamped search functionality may impact their site's visibility and accessibility to mobile users.