Inside tractor maker CNH’s push to bring more artificial intelligence to the farm

CNH's push to bring more artificial intelligence to the farm, as expressed by CTO Jay Schroeder, highlights the company's decades-long commitment to improving farming practices through technology. This initiative is driven by Schroeder's personal experience growing up on a family farm, demonstrating a deep understanding of the industry's needs. For website owners, particularly those in the agricultural or heavy machinery sectors, CNH's AI-focused strategy may lead to increased online traffic from AI-powered farm equipment and tractors. As AI integration becomes more prevalent in farming, website owners may see a rise in AI-generated queries, such as equipment monitoring or crop yield analysis. This shift could also lead to changes in content policies, with a greater emphasis on AI-related topics and technical support for farm equipment. To prepare for this shift, website owners can take several actionable steps: (1) review and update their llms.txt files to account for potential AI-generated traffic from farm equipment, (2) optimize their website content to address AI-related topics and technical support for farm equipment, and (3) consider implementing AI-powered chatbots to provide timely support for farmers and equipment operators.