Perplexity bringing its AI ‘Comet’ browser to iPhone next month

Perplexity's launch of its AI-focused web browser, Comet, on iPhone next month marks a significant expansion of its AI-powered browsing experience to mobile devices. This move is expected to bring AI-driven browsing capabilities to a wider audience, potentially changing the way users interact with websites on their iPhones. For website owners, this means that they can expect an increase in AI-powered browser traffic, which may impact their website's user experience and content consumption patterns. As Comet's AI capabilities are designed to provide more personalized and relevant search results, website owners may need to reassess their content strategies to ensure they are optimized for AI-driven discovery. This could involve optimizing website content for voice searches, natural language queries, and other AI-powered browsing behaviors. To prepare for the potential impact of Comet on their websites, website owners can take several actionable steps: (1) review and optimize their website's meta tags and structured data to improve AI-driven discovery, (2) monitor their website's traffic and user behavior to identify trends and patterns related to AI-powered browsing, and (3) consider updating their llms.txt files to reflect the changing landscape of AI-powered web browsers and ensure their website is properly indexed and crawled by AI-driven browsers like Comet.