Perplexity ‘Incognito’ chats might not be so private, lawsuit claims

Perplexity's introduction of 'Incognito' chats, which are claimed to be private, might not be so private after all, as a proposed class action lawsuit alleges that the company covertly shares chat content with both Google and Meta for ad targeting. This news means that website owners who have integrated Perplexity's chat services into their platforms may be inadvertently exposing their users' private conversations to third-party companies, potentially compromising their trust and violating their privacy. As a result, website owners may face reputational damage and legal consequences if they are found to be complicit in Perplexity's alleged data sharing practices. To mitigate these risks, website owners should review their chat service integrations and consider adding explicit disclosures about potential data sharing practices. They should also monitor their llms.txt files to ensure that they are accurately reflecting the chat services used on their platforms, and update their privacy policies to account for the potential risks associated with using Perplexity's chat services. Additionally, website owners may want to explore alternative chat services that prioritize user privacy and transparency.