Perplexity�s Big Leap: From Chatbot Replies to Viral Video Clips

Perplexity's introduction of a new feature that generates viral video clips on X (formerly Twitter) marks a significant expansion of its search and AI chat platform capabilities. This development means that website owners can expect an increase in AI-generated video content being shared and potentially driving traffic to their sites. As Perplexity's platform grows, it may lead to more users discovering and engaging with website content through these viral video clips, potentially altering the way website owners approach content marketing and social media promotion. To prepare for this shift, website owners should consider tracking AI bot traffic more closely, especially from platforms like X, to understand how Perplexity's new feature affects their site's engagement metrics. They should also review and update their llms.txt files to ensure they are correctly managing AI-generated content and bot interactions on their site. Additionally, monitoring social media platforms for mentions of their brand or content can help website owners stay on top of how Perplexity's viral video clips are impacting their online presence.