Relationship guru Esther Perel is starting a Substack newsletter in an age of AI chatbots and ghosting

Esther Perel's launch of a Substack newsletter focused on relationships, love, and sex marks a significant move into the digital publishing space amidst the rising presence of AI chatbots. The newsletter will cover topics such as love, relationships, and sex, areas where AI chatbots are increasingly being used to provide advice and support. For website owners, Esther Perel's decision to start a newsletter on Substack highlights the importance of human touch and expertise in areas like relationships and love, where AI chatbots may struggle to provide nuanced and empathetic advice. This means that website owners who focus on providing high-quality, human-generated content on sensitive topics may be able to differentiate themselves from AI-driven platforms and attract users seeking more personalized and relatable advice. To stay ahead of the curve, website owners can take several actionable steps: first, review their llms.txt files to ensure they are accurately tracking AI bot traffic and identifying areas where human-generated content is most valuable; second, consider investing in high-quality, human-generated content on topics like relationships and love, where AI chatbots may be less effective; and third, explore ways to integrate Substack or other newsletter platforms into their existing content strategies to provide users with more personalized and engaging content.