The AI Search Visibility Audit: 15 Questions Every CMO Should Ask

Search Engine Journal's publication of "The AI Search Visibility Audit: 15 Questions Every CMO Should Ask" highlights the importance of addressing the AI visibility gap to drive organic traffic to websites. This news means that website owners must take a proactive approach to understanding how AI impacts their search engine rankings and overall online visibility. With the rise of AI-generated content and AI-powered search engines, website owners need to ensure their content is optimized for these new technologies to maintain and improve their online presence. To stay ahead, website owners should take the following actionable steps: review their website's llms.txt file to ensure it is up-to-date and accurately reflects their AI bot tracking policies, conduct regular audits to identify areas where AI may be impacting their search visibility, and adjust their content strategies to prioritize AI-friendly optimization techniques, such as using natural language and entity-based keywords.