The Wall Street Journal has been planning a big push into streaming TV, and courted Feed Me's Emily Sundberg for a show

Wall Street Journal's announcement of a big push into streaming TV, including the recruitment of Feed Me founder Emily Sundberg to develop original shows, signals the newspaper’s entry into a highly competitive video‑first market. For website owners, this move means an influx of WSJ‑branded streaming URLs that will be crawled by both traditional search bots and emerging AI‑driven video recommendation engines. As WSJ leverages AI to generate metadata, subtitles, and personalized previews, its bots will probe sites for licensing signals, ad‑tech integrations, and content‑type compatibility. Ignoring these new patterns could result in missed partnership opportunities or unwanted bot traffic that skews analytics. **Actionable tips:** 1. **Update your llms.txt** to explicitly list WSJ streaming domains (e.g., `streaming.wsj.com`) and define permissible bot actions (crawl‑only metadata, no ad‑click simulation). 2. **Implement bot‑traffic segmentation** in your analytics platform, flagging high‑frequency requests from WSJ’s AI recommendation bots for separate review. 3. **Deploy a robots‑meta tag** on video pages that specifies `noindex, follow` for draft or geo‑restricted content, preventing accidental exposure to WSJ’s content‑aggregation crawlers.