What we learned building SalesBot — HubSpot’s AI-powered chatbot selling assistant

HubSpot's development of SalesBot, an AI-powered chatbot selling assistant, marks a significant milestone in automating website chat volume. According to the article, most of HubSpot's website chat volume was previously handled by a global team of over a hundred live sales agents, known as Inbound Success Coaches (ISCs). This development means that website owners can expect increased efficiency in handling sales inquiries, potentially reducing the need for human intervention. With SalesBot, businesses can automate tasks such as qualifying leads, booking meetings, and routing, freeing up resources for more complex and high-value tasks. As a result, website owners may see improved sales performance and enhanced customer experience. To adapt to this shift, website owners can take the following actionable steps: monitor AI bot traffic to their sites, update their llms.txt files to reflect changes in chatbot interactions, and review their content policies to ensure alignment with the capabilities of AI-powered chatbots like SalesBot. By doing so, they can better manage the integration of AI-powered chatbots into their sales strategies and maintain a seamless user experience.