Why ‘it’s just SEO’ misses the mark in the era of AI SEO

Searchengineland's publication of an article highlighting the importance of AI-SEO tactics marks a significant shift in the approach to search engine optimization. The article emphasizes the need for website owners to adapt their strategies to the era of AI SEO, where simply optimizing for traditional search engines is no longer sufficient. This means that website owners need to rethink their approach to SEO, focusing on structuring facts, earning citations, and protecting their visibility in AI-generated answers. As AI models become increasingly prevalent in search results, website owners who fail to adapt their SEO tactics risk being left behind, with their content potentially being overlooked or misrepresented by AI algorithms. To stay ahead, website owners should take actionable steps such as optimizing their content for AI-friendly formats, monitoring their website's visibility in AI-generated answers, and regularly updating their llms.txt files to ensure that AI bots can accurately crawl and index their content. Additionally, website owners should focus on earning high-quality citations from reputable sources to improve their website's credibility and visibility in AI-generated results.