Will the AI boom become a bubble? – The Prosperity Project

NZ Herald's publication of an investment expert's warning that the AI boom may become a bubble highlights the potential risks associated with over-investing in artificial intelligence. The expert's cautionary advice suggests that the current surge in AI adoption and investment may not be sustainable in the long term. For website owners, this warning means that they should be cautious when relying on AI-powered tools and bots to drive traffic and engagement. As AI bot traffic increases, website owners may see a surge in traffic, but if the AI boom bursts, this traffic may disappear, leaving websites with a significant drop in engagement. Furthermore, website owners who have invested heavily in AI-powered content creation and marketing may find themselves with a significant loss if the bubble bursts. To mitigate these risks, website owners can take several steps: first, monitor their AI bot traffic closely using tools that track llms.txt files to understand the sources of their traffic; second, diversify their marketing strategies to reduce reliance on AI-powered tools; and third, regularly review and update their content policies to ensure they are not overly dependent on AI-generated content, which may become less valuable if the AI bubble bursts.