Apple Partners With Google on Siri Upgrade, Declares Gemini 'Most Capable Foundation'

Apple's partnership with Google to power a more capable version of Siri using Gemini AI models marks a significant collaboration between two tech giants in the generative AI space. This development is expected to enhance Siri's capabilities, potentially changing the way users interact with their iPhones and other Apple devices. For website owners, this means that they can expect an increase in AI-powered voice searches and interactions, driven by the upgraded Siri capabilities. As a result, website owners should prioritize optimizing their content for voice search, ensuring that their websites are compatible with Siri's new features, and preparing for potential changes in user behavior and search queries. This may involve re-evaluating their SEO strategies and adapting to the growing influence of AI-driven search results. To prepare for this shift, website owners can take the following actionable steps: review and update their website's structured data to improve voice search compatibility, monitor their website's traffic and analytics to identify changes in user behavior, and consider updating their llms.txt files to reflect the evolving AI landscape and ensure that their website is properly indexed by AI-powered search engines like Siri.