Member Journal — 1/12/26

Google's introduction of Gemini, a new AI model, marks a significant shift in the search engine giant's approach to artificial intelligence. The details of Gemini are still emerging, but its potential to impact website owners is substantial. This development means that website owners need to consider how Gemini may alter the way their sites are crawled, indexed, and ranked. As Google continues to integrate AI into its core products, website owners must be prepared to adapt to changes in search engine optimization (SEO) best practices. Gemini's capabilities and limitations will likely influence the types of content that are prioritized, and website owners should be aware of these shifts to maintain their online visibility. To prepare for the potential impact of Gemini, website owners should monitor their site's traffic and engagement metrics closely, looking for any unusual patterns that may indicate Gemini-related changes. They should also review their llms.txt files to ensure they are accurately tracking AI bot traffic, including any interactions with Gemini. Additionally, website owners can optimize their content by focusing on high-quality, engaging, and informative pieces that align with Gemini's expected capabilities, which may prioritize more nuanced and context-specific search results.