Brands are scrambling to control how they appear in AI search, and it's given rise to a whole new 'GEO' industry

Brands' scramble to control their appearance in AI search, fueled by the emergence of a new GEO industry, highlights the significant impact of AI on search engine optimization. This development is driven by the need for companies to adapt to the changing search landscape, where AI algorithms increasingly influence search results. For website owners, this means that traditional SEO strategies may no longer be sufficient to ensure their online presence is accurately represented. As AI search continues to evolve, website owners must consider the potential implications of GEO strategies on their online reputation and visibility. The rise of GEO has sparked debate among SEO experts and tech giants, leaving website owners to navigate the complexities of this new landscape and make informed decisions about their online presence. To stay ahead, website owners should monitor AI bot traffic to their site, review their llms.txt files to ensure they are up-to-date, and consider consulting with SEO experts who specialize in GEO strategies to optimize their online presence in AI-driven search results.