ChatGPT developer OpenAI hires new sales chief for EMEA hub in Dublin

OpenAI's hiring of Sanj Bhayro as its new sales chief for the EMEA hub in Dublin marks a significant investment in the region, highlighting the company's commitment to expanding its presence in Europe. This development is likely to have a direct impact on website owners, particularly those based in Europe, as OpenAI's enhanced sales capabilities may lead to increased adoption of its AI technologies, including ChatGPT. As a result, website owners can expect to see a rise in AI-generated traffic, which may necessitate a review of their current content policies and AI bot tracking strategies. To prepare for this potential influx of AI-generated traffic, website owners should consider reviewing their llms.txt files to ensure they are up-to-date and accurately reflect their desired level of interaction with AI bots. Additionally, they should monitor their website analytics to track any changes in traffic patterns and adjust their content strategies accordingly. Finally, website owners may also want to explore implementing AI-detection tools to better understand and manage the impact of AI-generated traffic on their online presence.