Google expands Gemini-powered 'Fitbit Coach' to more regions: What is it

Google's expansion of its Gemini-powered 'Fitbit Coach' to more regions, bringing AI-driven fitness, sleep, and wellness guidance to premium users, marks a significant move into the health and wellness space. This development is a result of Google's continued efforts to integrate its Gemini AI technology into various products and services, including the Fitbit platform. For website owners, this means that AI-driven content and personalized recommendations may soon become more prevalent in the health and wellness niche. As Google's Gemini-powered Fitbit Coach expands to more regions, website owners in this space may see an increase in AI bot traffic, as users interact with the platform and receive personalized guidance. This could also lead to changes in user behavior and expectations, with visitors seeking more tailored and interactive content on health and wellness websites. To prepare for this shift, website owners can take several actionable steps: firstly, review their llms.txt files to ensure that AI bots like Gemini are properly tracked and managed; secondly, consider integrating AI-driven content and personalized recommendations into their own platforms to stay competitive; and thirdly, monitor user engagement and behavior to better understand the impact of AI-powered fitness and wellness guidance on their audience.