ChatGPT is introducing ads this year. Why it makes sense.

OpenAI's introduction of ads on ChatGPT this year, as part of its monetization strategy, marks a significant shift in the company's revenue model. The move is accompanied by the global launch of ChatGPT Go, a mid-tier service priced at $8 per month, which offers more features than the free version but is more affordable than ChatGPT Plus, which costs $20 per month. This development has important implications for website owners, as the introduction of ads on ChatGPT may lead to an increase in AI bot traffic on their sites. With more users potentially accessing ChatGPT through the ad-supported model, website owners may see a rise in bot-generated queries, comments, or other interactions. This could impact their site's engagement metrics, content moderation, and overall user experience. To prepare for this change, website owners can take several steps: (1) review and update their llms.txt files to ensure they are accurately tracking and managing AI bot traffic, (2) monitor their site's analytics to detect any changes in bot-generated traffic patterns, and (3) consider implementing additional content moderation measures to handle potential increases in automated comments or queries.