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OpenAI's introduction of advertising to its ChatGPT Go subscription tier and free tier marks a significant shift in the company's revenue strategy, with the goal of offsetting datacenter buildout costs. This development has significant implications for website owners, as it may lead to an increase in AI bot traffic from ChatGPT users who are exposed to advertisements. Website owners may see a surge in referrals from ChatGPT, potentially affecting their website's traffic patterns and engagement metrics. Furthermore, the introduction of advertising may also influence the type of content generated by ChatGPT, which could impact website owners who rely on user-generated content or engage with ChatGPT-powered chatbots on their sites. To prepare for these changes, website owners can take several steps: monitor their website's traffic patterns closely to identify potential spikes in AI bot traffic, update their llms.txt files to account for the new advertising-driven traffic, and consider implementing measures to distinguish between human and AI-generated traffic to ensure accurate engagement metrics.