Generative Engine Optimization Tools that Marketing Teams Actually Use

HubSpot's discussion of generative engine optimization tools to improve brand visibility in ChatGPT answers highlights the growing importance of AI-driven content strategies. This means that website owners need to be proactive in optimizing their content for AI platforms, as the traditional search engine optimization (SEO) strategies may not be enough to ensure visibility in AI-generated responses. With the rise of generative AI, marketers are now using specific tools to increase their brand's chances of being cited by AI platforms like ChatGPT, which can significantly impact their online presence and credibility. To stay ahead, website owners should consider the following actionable tips: track AI bot traffic to their site using tools like Google Analytics, update their llms.txt files to reflect changes in their content strategy, and monitor their brand's visibility in AI-generated responses to identify areas for improvement in their generative engine optimization efforts.