What’s The (Sem)Rush?; AI’s Insights Are Out Of Sight

Adobe's acquisition of Semrush marks a significant expansion of its marketing capabilities, particularly in the realm of search engine optimization (SEO) and artificial intelligence (AI) insights. This development has notable implications for website owners, as it may lead to more sophisticated AI-powered SEO tools and potentially altered search engine algorithms. With Adobe's acquisition, website owners can expect more integrated and comprehensive marketing solutions, which may impact how they optimize their websites for search engines and interact with AI-driven search engines. To adapt to these changes, website owners can take several actionable steps: monitor their website's traffic and engagement metrics to identify potential shifts in AI-driven search patterns, review and update their llms.txt files to ensure they are properly managing AI bot traffic, and explore Semrush's SEO tools to better understand how AI search engines perceive their brand and content.