Who Will Win Beauty’s Arms Race for GEO?
Original Article Summary
As ChatGPT and other AI search engines change the way consumers discover products, brands are developing — and effecting — new visibility strategies in real time. Here’s what’s actually working.
Read full article at WWD✨Our Analysis
L'Oréal's and Estee Lauder's development of new visibility strategies in real time, as reported by WWD, marks a significant shift in the beauty industry's approach to search engine optimization (SEO) in the face of AI-powered search engines like ChatGPT. This means that website owners in the beauty industry need to reassess their SEO strategies to stay competitive, as traditional methods may no longer be effective in the face of AI-driven search results. With ChatGPT and other AI search engines changing the way consumers discover products, beauty brands must adapt their online presence to accommodate these new search behaviors. To stay ahead, website owners should track AI bot traffic to their sites using tools like llms.txt, monitor how ChatGPT and other AI search engines are surfacing their content, and adjust their SEO strategies accordingly. Additionally, they should focus on creating high-quality, informative content that can effectively interact with AI search engines, and consider optimizing their product pages for voice search and other AI-driven interfaces.
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