Perplexity’s Comet Browser is Now Available on Android

Perplexity's launch of Comet Browser on Android, following its previous launch on Windows and macOS, marks a significant expansion of its AI-powered browsing capabilities. This move indicates that Perplexity is committed to making its AI web browser widely available across various platforms. For website owners, this means that they can expect to see an increase in AI-driven traffic from Android devices, potentially changing the way they interact with their online content. As Comet Browser's AI capabilities can analyze and process web pages, website owners may need to reassess their content strategies to ensure they are optimized for AI-powered browsing. This could involve reviewing their website's structure, content, and metadata to ensure they are compatible with AI-driven browsers like Comet. To prepare for this shift, website owners can take several actionable steps: first, review their llms.txt files to ensure they are up-to-date and accurately reflect their website's content policies; second, monitor their website's traffic and analytics to identify any changes in user behavior that may be attributed to AI-powered browsers like Comet; and third, consider optimizing their website's content and structure to improve its compatibility with AI-driven browsing, which may involve using more descriptive metadata and structuring content in a way that is easily parseable by AI algorithms.