Perplexity’s Comet Is Now on Android Bringing AI Browser Wars to Mobile

Perplexity's decision to launch Comet on Android, bringing its AI-powered browser to mobile for the first time, marks a significant expansion of AI browser capabilities. This move indicates that the AI browser wars are now extending to the mobile landscape, with Perplexity's Comet joining the fray. For website owners, this means that they can expect an increase in AI-powered browser traffic from mobile devices, potentially changing the way users interact with their sites. With Comet's AI capabilities, users may be able to access more personalized and curated content, which could impact website owners' content strategies and search engine optimization (SEO) efforts. Website owners should be prepared to adapt to these changes and ensure that their sites are optimized for AI-powered browsers like Comet. To prepare for this shift, website owners can take several steps: monitor their website's traffic and analytics to identify AI-powered browser traffic, update their llms.txt files to ensure that AI-powered browsers like Comet can crawl and index their sites correctly, and optimize their content to be more compatible with AI-powered browsers, which may prioritize personalized and curated content.